Helping Engineering-Led Companies Build Commercially Successful Businesses

Gerhard Boiciuc - 2412 Consulting

Why Companies Work With Me


20+ Years Experience

Helping technology companies commercialize innovative products.

Deep-Tech Expertise

Robotics, AI, Photonics, Sensors, Industrial Technology and Defense.

Global Perspective

Experience supporting companies across North America, Europe and Asia.

Practical Execution

Focused on helping companies execute—not delivering lengthy strategy reports.


How I Help

Practical support for technology companies looking to accelerate commercial growth.

Commercial Strategy

Helping innovative technology companies build sustainable commercial growth.

Strategic Partnerships

Building relationships that accelerate growth.

Go-to-Market Strategy

Connecting great technology with the right customers.

Business Development

Creating new customer and partner opportunities.

Market Expansion

Helping companies enter new geographic and industry markets.

Executive Advisory

Providing experienced commercial guidance to founders and leadership teams.


Gerhard Boiciuc

Hi, I’m Gerhard.

For more than 20 years I’ve helped technology companies bridge the gap between breakthrough innovation and commercial success.

Throughout my career I’ve led commercialization, business development, strategic partnerships and market expansion for advanced technology companies.

I’ve learned that great technology rarely fails because of engineering. More often, companies struggle to identify the right market, build the right partnerships and execute a successful commercial strategy.

That’s where I help.

My approach is practical, collaborative and focused on execution.


Let’s Start a Conversation


Whether you’re commercializing a new technology, entering new markets or looking for experienced commercial guidance, I’d welcome the opportunity to learn more about your business.